Week 6 case analysis (mkt6250 healthcare marketing)

Week 6 Case Analysis 

9781284200171_CASE_Selling Drug Coated Cardiac Stents in a New Health Care Environment.pdf 

Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case.

Should the company change the sales approach?  Would a hybrid selling orientation be more appropriate?  If so, what is the balance and in what part of the sales process is it f2f versus digital?  Center your discussion around the stages of the sales process:

• Prospecting –      digital vs. f2f
• Preapproach
• Approach

Instructions:

The Case Analysis must follow the following guidelines:

1. You must give a      quality analysis of the case based on the key terms showing mastery, using      clear logic, and supporting facts. Also, the analysis must directly      address the case using chapter readings and research.
2. Case Analyses      test the understanding of key elements of Healthcare Marketing, therefore,      they must be thoroughly addressed.
3. You must use      citations with references to document information obtained from sources.      The key elements and concepts of Healthcare Marketing are found in the      sources listed in the syllabus (it is your duty to search for them, read,      analyze, evaluate, summarize, paraphrase in your answers, and cite the      authors who wrote the articles, books, term papers, memoirs, studies, etc.      What it means is that you will have not less than 5 references      from the listed sources.
4. Grammatically      correct paper, no typos, and must have obviously been proofread for logic.
5. Avoid direct      quotes, you must paraphrase and cite. If you direct quote (two words or      three words, mission statements, phrases, etc.) you must include in your      citation parenthesis page number or paragraph number. When you direct      quote Brand taglines, you must include the Brand name in the citation      parenthesis.
6. Key terms or      Questions must be typed out as headings, with follow-up analysis or      answers in paragraph format, and a summary or conclusion at the end of the      paper.

The Case Analysis must be in APA format