Term 6 week 2 discussions


Term 6 Week 2 Discussions

Week 2 Discussion Forum (MKT6250 Healthcare Marketing)

1.    Discuss how social and economic forces affect marketing strategy.

2.    Discuss the internal and external factors that influence consumer decision-making.

Week 2 Discussion Forum (ECO5500 Managerial Economics)

Ike’s Tropical Foods specializes in the wholesale distribution of goods, such as rice, and beans.  The firm’s manager is concerned about an article he read in this morning’s Wall Street Journal indicating that the incomes of individuals in the lowest income bracket are expected to increase by10% over the next year.  While the manager is happy to see this group of individuals do well, he is concerned about the impact it will have on his sales.

What do you think is likely to happen to the price of products sold by Ike’s Tropical Foods?  Explain

Your “substantive” initial response should be a minimum of 300 words, excluding references at the end.

Unit 2 DB: Port City Brewing (BUS411 Business Policy Seminar)

For your discussion question this week, I would like you to review the following video that talks about Port City Brewing and their early success in the Craft Brewing Industry. 

A person in a striped shirt  Description automatically generatedWatch Video

Famous For DC: Port City Brewing Company

Duration: 2:53
User: famousdc – Added: 9/9/16

After reviewing the video, please answer the following:

  1. Describe      the general environment and industry environment in the craft beer market.
  2. Discuss      the set of factors that has a direct influence on a firm and its      competitive actions and responses to include: the power of suppliers, the      power of buyers, and the intensity of rivalry among competing firms. 
  3. What      growth stage do you believe the craft brew industry is in and why?

Make sure you conduct additional research when answering these questions. There is a lot of information available on the internet about Port City Brewing.

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