Principles of marketing | mkt 301 | DePaul University

below is the link of the video to watch and write a paper from it.

We live in a consumer-driven society. Given the message of this film, how
should/can we react as marketers?
 How will the marketing concept be applied? (The marketing concept states
that companies should listen to their consumers and develop products to
suit their needs)
 Can management of the 4Ps (Product, Price, Place, and Promotion) lead
businesses to grow in the coming years?
 How might the housing industry prepare for the effects of oncoming
population and demographic changes?
Support your assertions with what you learned about creating customer value.

paper should be 2 pages long, single spaced.

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