Marketing plan | MHA 506 Marketing in Health Care | University of Phoenix

For this project, you will prepare a marketing plan for the provided case study. Collaborate with a classmate or a work colleague or interview a respected professional in the health care industry with whom you will share your marketing plan.

Review the Marketing Plan Template and the Case Study.

Write a minimum of 2 pages for the Introduction and Situation Overview portions for your Marketing Plan to address the situation in the case study.

Cite at least three reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).

Format your citations per APA guidelines.