Health care marketing cases week 6
1. The Empathy Campaign—On an emotional level, one of the strongest campaigns created by the Cleveland Clinic was their “Empathy Campaign.” As a large, major international center, this campaign, as can be seen in the YouTube site, was viewed over two million times. Its reception externally and among internal employees was extremely positive and continues to receive favorable market response.
Empathy: The Human Connection to Patient Care
Research the topics of Empathy in Healthcare promotion.