an entertainment company is organizing a pop concert in

 An entertainment company is organizing a pop concert in London.Thecompany

has to decide how much it should spend on publicizing the event, and three

options have been identified:

Option 1: Advertise only in the music press;

Option 2: As option 1, but also advertise in the national press;

Option 3: As options 1 and 2, but also advertise on commercial radio.

For simplicity, the demand for tickets is categorized as low, medium or high.

The payoff table below shows how the profit that the company will earn for

each option depends on the level of demand:


Option  Low  Medium  High  Profits ($000s)

1 −20  −20 100

2 −60  −20 60

3 −100  −60 20

It is estimated that if option 1 is adopted the probabilities of low, medium

and high demand are 0.4, 0.5 and 0.1 respectively. For option 2 the respective

probabilities are 0.1, 0.3 and 0.6, while for option 3 they are 0.05, 0.15 and 0.8.

Determine the option that will lead to the highest expected profit. Would you

have any reservations about recommending this option to the company?

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.

Contact Us on WhatsApp

× How can I help you?